Blueprint for Profit

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Did you know that your Profit and Loss Statements and your Financial Statements can help you predict and shape the future of your company?

If you know how to evaluate and understand your P&L’s and  your Financial Statements you will not only figure out your break-even points, but you’ll understand how regular evaluation and segmentation of your client base or market can help you create a strategic financial blueprint to more profitability.

I have a client who is a manufacturer.  We segmented their market into four types of clients they served and utilized “job costing” in each category.  The segments broke into the following categories:

  •    Hotel

  •    Store Front

  •    School Related

  •    Residential

By utilizing “job costing”, we discovered that there was too little profit in the Hotel segment and that those jobs were sucking up a lot of resources.  If we looked at just the direct materials and the direct labor costs, they actually looked profitable.  However, when we factored in manufacturing overhead – the Hotel sector was not profitable. 

They eliminated pursuing or accepting jobs from the Hotel sector and realized a 3.3% increase in revenue the following year – without really doing anything else different.  Their net income went from approximately $75,000 to $230,000 in that time.  That’s a significant return on investment!

Companies that utilize our Blueprint for Profit model regularly experience increased revenue and tax savings.

Craig Auer, Principal at AuerCPA Co.,  is a CPA ,Tax Reform Specialist and Chief Business Strategist with over 30 years’ experience helping small business owners focus on their day to day business while he focuses on the fiscal health of their company.  AuerCPA Co. is a boutique accounting agency that has a team of professionals who are ready and dedicated to helping small business owners, small manufacturers and company executives run their businesses with ease by providing financial guidance for their organizations. 

8 Things You Didn't Know About Your CPA

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By Craig Auer, CPA

We are just eleven months away from filing 2018 taxes!  Does the mere thought of seeing your accountant give you anxiety?  Knowing these 8 things you didn’t know should dispel some of that angst.
In addition to being financial historians or tax preparers, your accountant can do much more than you know and can be counted on as a key trusted business advisor.

8 Things Accountants Do That Help Your Business:
1.    Launch a start-up.  You’ve got a great idea or product, but no notion about how to get things started.  Your CPA can help you not only get your bookkeeping set up correctly, but they can help you test your idea, identify your start-up and operating costs, and create credible revenue forecasts.
2.    Connect you with lenders.  Capital is always top of mind for a business owner.  Your CPA has relationships with lenders, has his finger on the pulse of the market, and can help you fill out your loan application and formulate your pitch so that you will be ready to negotiate with your lender.
3.    Help you with business strategy.  Ready. Aim. Shoot.  Without a target, your business is doomed to struggle.  Your CPA can help you define your targets or goals – personal, professional, and financial – and then outline a map or strategy for you to meet those goals.  You’ll end up with “key performance indicators” (KPIs) that will allow you to clearly see if you’re on track to success or to let you know some adjustments need to  be made to ensure actualization of your objectives. 
4.    Manage cash flow, debt and unpaid invoices.  Three headaches that haunt many small business owners are money coming in vs. money going out, good debt or bad debt and slow paying customers or clients.  A good accountant will know the ebb and flow of your business and help you organize cash reserves so that you can focus on your business and not worry about how your employees or bills will be paid.  

Not all debt is bad, but your CPA will be able to distinguish between good and bad debt, and then help you find strategies to ensure that you carry mostly good debt.  And chasing down money owed to you is major energy drain.  Systems can be developed so that customers with unpaid invoices are automatically notified via email.  If emails are ignored, arrangements can be made for a third party to follow-up with phone calls or purchase the outstanding receivables if they are large enough – and then they’ll chase down the payments and you’ll have money back in your cash flow.
5.    Set up a budget.  A budget is such an important tool in managing your day to day business. Having accurate knowledge of income and expenses and being able to read your profit and loss statements will save you much madness in the future. Working off of vague numbers and estimates can tank your livelihood in the blink of an eye.
6.    Set up your software.  Out of the box or on-the-cloud software has limited capabilities to be customized for your business.  You accountant will make sure you are set up efficiently and effectively so that automation will save you time and money.
7.    Help manage inventory and staff.  Whether you are a service industry or have something tangible to sell, a detailed report of time or goods is important to determine your “break-even” threshold.  And, if you have staff, your CPA will keep you in compliance with current HR and tax laws.  
8.    Be an integral part of your business.  As an entrepreneur or business owner, you may feel like you are the Lone Ranger in making every decision – financial or otherwise.  As a trusted advisor, a good accountant is someone who knows your business, will listen to you with a trained ear and help you unravel even the most complicated issues that may be troubling you.

Today’s accountant is no longer a man wearing a Brooks Brothers suit sitting behind a big desk.  Women make up 40% of all CPAs in the U.S.  In the 70’s and 80’s, we had the “Big 8 Accounting Firms” which due to acquisitions, mergers, and failures became the “Big 4 Accounting Firms” we know today.  

If you are a small business owner, it would be to your advantage to find a small firm that you like, that will give you personal attention, that knows your business, and one that will partner with you in achieving your goals.  

Craig Auer, Principal at AuerCPA Co.,  is a Certified Public Accountant (CPA) and Tax Reform Specialist with over 30 years’ experience helping small business owners focus on their day to day business while he focuses on the fiscal health of their company.  AuerCPA Co. is a boutique accounting agency that has a team of professionals who are ready and dedicated to helping small business owners, executives, and small manufacturing plants run their businesses with ease by providing financial guidance for their organizations.  

419 Canyon Ave, Suite 224, Fort Collins, CO, 80521;  (970) 797-3227   

Preparing Your Business for 2018 Tax Reform Filing by Craig Auer, CPA, Principal, AuerCPA Co.

The 2018 Tax Reform Bill signed into Congress in December 2017 is the biggest tax law change in 40 years.  Now that your 2017 books are closed and your 2017 taxes are ready to be filed, careful consideration needs to be made to prepare your business for your 2018 tax filing. 

Companies that have elected to file taxes as S Corporations will likely be the most affected by the 2018 Tax Reform Bill.  Those companies may consider filing as a C Corporation, the default category of companies that have not elected to file as S Corporations, but have to make the switch before March 15, 2018 in order for the C Corporation filing status to be effective for 2018 tax returns.

In the past, C Corporations have been taxed at income tax rates ranging from 15% to 35%.  Under the 2018 Tax Reform Bill, C Corporations will now be taxed at 21% across the board.

Currently, there is no business deduction when filing taxes as an S Corporation; any profit income is “pass-through income” that goes to the owner of the company to file on his personal income tax return.  Under the new law, an owner of an S Corporation will be given a 20% Qualified Business Income Deduction. This will effectively reduce personal income taxes. 

Simple Real Life Example:

A manufacturing company filing as an S Corp has a net profit of $234,000 in 2018.   The owner files W-2 income of $108,000.00 and Qualified Business Income of $234,000 on his 2018 Income Tax Return.  He is filing with a Married Filing Jointly status and will be able to take a 20% Qualified Business Income Deduction of $46,800 making his total taxable income $295,200.  After $32,000 in itemized deductions, his total tax liability will be $97,384.  (His company remained flat from 2017 to 2018.  His tax liability in 2017 was $102,145.)

However, there are exceptions for the type of businesses that can claim the S Corporation Qualified Business Tax Deduction.   Entities that are considered “service businesses” will not be eligible to take the 20% deduction for pass-through income.  The businesses specifically included as “services businesses” are:  Health, Law, Accounting, Actuarial Sciences, Performing Arts, Consulting, Athletics, Financial Services, and any other trade or business where the principal asset of the business is the reputation or skill of 1 or more of its employees.  Architects and Engineers are not considered “service businesses”. 

The 20% pass-through deduction will be implemented in a “phase-out” for those currently in service industries.  There will be income thresholds with the upper limit for Individuals is $157,500 and Married Filing Jointly is $315,000.  Once an owner reaches $207,500 for an Individual or $415,000 for Married Filing Jointly, they are no longer eligible for the 20% pass-through deduction.

There are many more complications, exceptions, and questions yet to be answered in the 2018 Tax Reform Bill and if you are a small business owner, I advise that you meet with your CPA in the first quarter of 2018 before March 15th to ensure that you will not be taken by surprise when it’s time to close the books out at the end of December.  After careful evaluation of your financial status, your CPA may or may not recommend that you change how your organization is classified with the IRS.

Craig Auer, CPA, Principal at AuerCPA Co.,  is a Tax Reform Specialist with over 20 years’ experience helping small business owners focus on their day to day business while he focuses on the financial health of their company.  AuerCPA Co. is a boutique accounting agency that has a team of professionals who are ready and dedicated to helping small business owners, executives, and independent professionals run their businesses with ease by taking on the financial supervision of their organizations.  419 Canyon Ave, Suite 224, Fort Collins, CO, 80521;  (970) 797-3227  


As the driving force in today's economy, small businesses benefit from numerous tax breaks in the tax code. One of these, the Qualified Small Business Stock (QSBS), was just made permanent, thanks to the passage of the PATH Act (Protecting Americans from Tax Hikes Act of 2015). If you're a small business investor, here's what you need to know about this often overlooked tax break.

What is the Qualified Small Business Stock (QSBS) Exclusion?

Sometimes referred to as Section 1202 (after Section 1202 of the Internal Revenue Code, PATH made permanent for taxpayers (excluding corporations) the exclusion of 100 percent of the gain on the sale or exchange of qualified small business stock (QSBS) acquired after September 27, 2010, that is held longer than five years.

Further, QSBS gain excluded from income is not subject to 3.8 percent Obamacare tax on "Net Investment Income" from capital gains (and other investment income) on high-income taxpayers.

The definition of a qualified small business under the IRS varies; however, examples of businesses that do NOT qualify include, but are not limited to:

  • A regulated investment company,
  • A real estate investment trust (REIT)
  • One involving services performed in the fields of health, law, engineering, architecture, accounting, actuarial science, performing arts, consulting, athletics, financial services, or brokerage services;
  • Any business of operating a hotel, motel, restaurant, or similar business.
  • Any farming business (including the business of raising or harvesting trees).


What are the Tax Benefits of QSBS?

Two tax provisions apply to gain from the sale or trade of qualified small business stock. Taxpayers may qualify for a tax-free rollover of all or part of the gain, or they may be able to exclude gain from income.

What is Qualified Small Business Stock?

Qualified small business stock is stock that meets all of the following tests:

  1. It must be stock in a C corporation.
  2. It must have been originally issued after August 10, 1993.
  3. The corporation must have total gross assets of $50 million or less at all times after August 9, 1993, and before it issued the stock. Its total gross assets immediately after it issued the stock must also be $50 million or less.
  4. When figuring the corporation's total gross assets, you must also count the assets of any predecessor of the corporation. In addition, you must treat all corporations that are members of the same parent-subsidiary controlled group as one corporation.
  5. You must have acquired the stock at its original issue, directly or through an underwriter, in exchange for money or other property (not including stock), or as pay for services provided to the corporation (other than services performed as an underwriter of the stock). In certain cases, your stock may also meet this test if you acquired it from another person who met this test, or through a conversion or trade of qualified small business stock that you held.
  6. The corporation must have met the active business test, defined next, and must have been a C corporation during substantially all the time you held the stock.
  7. Within the period beginning two years before and ending two years after the stock was issued, the corporation cannot have bought more than a de minimis amount of its stock from you or a related party.
  8. Within the period beginning one year before and ending one year after the stock was issued, the corporation cannot have bought more than a de minimis amount of its stock from anyone, unless the total value of the stock it bought is five percent or less of the total value of all its stock.

Qualified stock must also meet the active business test and it can't be an investment vehicle or an inactive business. A corporation meets this test for any period of time if, during that period, both the following are true:

  • It was an eligible corporation, defined below.
  • It used at least 80 percent (by value) of its assets in the active conduct of at least one qualified trade or business.


The QSBS exclusion, as with many tax provisions, is complicated. Don't hesitate to call if you have any questions or would like more information on this topic.